Magic Leap - An Augmented Reality Start-up

Magic Leap is a start up that's attracting everyone's attention with unrealistic videos that is been making it's rounds Facebook and other social media.



Even though the videos are eye-popping and catchy, the question still remains in the head,"if at all this was possible, how long would it take for it to be developed and released?".

The Magic Leap team is advised by Jon Hirschtick (founder of Onshape). With all the hype Onshape created it's only fair to assume that Magic Leap will not be any different. But in my personal opinion I think it's too early to assume anything. The company is throwing out unsubstantiated quotes about dangers with VR tech, they make wild promises about their own AR tech, and even wilder videos claiming their tech can achieve miracles. Until they release a product it's all just a hype and will be considered nothing more than mere marketing stunt.

We know for a fact that it should not take longer since they have already started showing off what they are planning to do. We have seen what happens to over hyped products that took longer for development and release, Oculus is one good example. Let's wait and see if it will be just another over hyped product or door to a totally different world.

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