There are a mainly two ways to bring you website to the top of the search results when searched by the keywords. One ways is by paying the search engine a sum of money for them to show your website on the top. This is called the paid search ads. The image below shows how the paid ads appear when you enter a search term
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| Paid search ads |
The area marked by a red outline is the paid ads section
for google. This differs from search engine to search engine, but it’s prominent
and stands out from the non- paid search results that are on the left side in
the image above. Let’s be honest, how many of us click on the paid search ads? Search Engine Optimization
techniques concentrate on the left side results – the organic results, on how
to bring your website to the top.
SEO -
“Search Engine Optimization.” It is the process of gaining traffic from the
“free,” “organic,” “editorial” or “natural” search results on search engines.
This brings your website to the top of the search results in
a search engine when searched for something. This is usually achieved by
including search engine friendly elements into a website. There are two basic
types of search engine optimizations on-page
optimization and off-page
optimization. On-page optimization elements included in the webpage such as
HTML code, the content included in the website, images and etc. Off-page
optimization concentrates one back linking – where other sites would lead to
your website using links shared in their websites.
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