During the last decade, mobile application development has rapidly grown into one of the main aspect in the software industry. The customer buying pattern is having a major change due to the influence of technology and information. The recent trend is customers search for information online before buying their interior items. Now the consumers are increasingly relying on their smartphones for just about everything. From researching purchasing decisions to mobile commerce, expect to see more brands start to innovate and eater to the needs of mobile audiences. Whirlwind took a profound plunge into Shopping apps and client conduct and found that clients shop on their cell phones while out on the town amid the day. Versatile app utilization kept on seeing critical development over the previous year, with general app use up by 76% in 2014. Top app classes including Shopping, Utilities & Productivity, and Messaging additionally saw triple-digit development in the previous year, and contributed significantly to the general expanded use of apps. Each app store class saw session development in 2014; however development inside the Shopping classification was the biggest. On iOS and Android, sessions in Shopping apps expanded by 174% in 2014, while on Android alone, sessions were up by 220%, the report finds. Says Flurry, "if 2013 was the year messaging apps took off, 2014 was the year retail came to mobile in a big way." (Flurry, 2014). The Figure 3 below shows a detailed description of the mobile growth in shopping as well as other aspects.
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| Mobile app growth in Shopping, Productivity and Messaging (Flurry, 2014) |
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